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Business
Customer Value, Customer Focus, Customer Satisfaction
Our Customers Expect "Total Transaction" Quality. So That's What We'd Better Be Building.
The Journal for Quality and Participation
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September 1, 1990
It's not just the product. It's the overall customer experience.
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We Make People Happy
It works as a value statement for Disney, but what about the rest of us?
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A Shining Example
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