The title of this post is also the headline of a June 17 article posted on hbr.org. Written by Walter McFarland, the article offers a straightforward, compelling argument about the biggest obstacle in the path to achieving higher levels of employee engagement: the temptation to substitute virtual contact for personal contact. Here’s a representative paragraph:
A hundred years ago, managing employee engagement was a much more stable proposition. Changes affecting the workplace occurred — but at a much slower pace. Today, literally everything in the workplace is changing from the volume and complexity of job-related data to the nature of work itself. In the digital age, managing engagement occurs in an environment of nearly continuous change. New leadership skills are required.
Very good—and very necessary—stuff. Take a few minutes to read it.