It was somewhere around the turn of the millennium that I wrote an article titled Quality Day at the Guasparis’. The specific topic at hand was Total Quality Management—TQM—and the point of the article was to poke some gentle(?) fun at how some people went about gaining buy-in to TQM.
Although buy-in isn’t quite exactly exact synonymous with engagement, I think they’re close enough that this article is relevant to such discussions. Unsurprisingly, you can find it on the Articles page. Or if you want to save a click, here it is.
I hope it provides some insight. At the very least, it might give you a chuckle or two.